iTunes v. eMusic

With much ado being made about the iPod’s declining sales, Apple’s Steve Jobs is preparing to launch the next wave of the popular portable music/video/photograph device.

It better be good because, as an article in the Guardian observes, iTunes is facing a challenge from its most successful US competitor to date: eMusic. Today, perhaps trying to steal a little bit of attention from its larger rival, announced that it is launching in Europe.

This could mean a wider audience for independent labels and musicians since eMusic has taken the novel approach of avoiding the major labels.